PRIVACY POLICY

1st Financial Merchant Group, LLC ("Company," "we," "us," or "our") values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit 1stfmg.com (the "Website") or otherwise interact with our services (the "Service"). It also explains your privacy rights and how the law protects you.

By accessing our Service, you agree to the collection and use of information as described in this Privacy Policy.

INTERPRETATION AND DEFINITIONS

Interpretation

Capitalized terms have meanings defined below. These definitions apply whether the terms appear in singular or plural.

Definitions

  • Account means a unique account created for you to access certain parts of the Service (if enabled).

  • Affiliate means an entity that controls, is controlled by, or is under common control with the Company; "control" means ownership of 50% or more of the shares or voting interests.

  • Company (referred to as either "the Company," "we," "us," or "our" in this Policy) refers to 1st Financial Merchant Group, LLC, 21224 Vanowen Street, Los Angeles, CA 91303, United States.

  • Cookies are small files placed on your device to store preferences or usage information.

  • Country refers to the United States.

  • Device means any device that can access the Service (e.g., a computer, mobile phone, or tablet).

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service refers to the Website and any related online features we operate.

  • Service Provider means any third‑party company or individual who processes data on our behalf to facilitate the Service (e.g., hosting, analytics, customer support, payment partners).

  • Usage Data refers to data automatically collected by the Service or its infrastructure (for example, the duration of a page visit).

  • Website refers to 1st FMG, accessible at https://www.1stfmg.com.

  • You means the individual accessing or using the Service, or the company or other legal entity on whose behalf that individual accesses or uses the Service.

COLLECTING AND USING YOUR PERSONAL DATA

Personal Data

While using our Service, we may ask you to provide certain information that can be used to contact or identify you, including:

  • Name and contact details (email address, phone number)

  • Company and role/title

  • Communications and support inquiries (including forms submitted via our Support page)

  • Any information you choose to include in messages or files you send to us (please do not include card numbers or other sensitive payment card data)

Usage Data

Usage Data is collected automatically when using the Service and may include:

  • Internet Protocol (IP) address, browser type and version

  • Pages visited, time and date of visit, time spent on pages, referring/exit pages

  • Unique device identifiers and other diagnostic data

  • For mobile access: device type, operating system, mobile browser type, approximate location (derived from IP)

Tracking Technologies and Cookies

We use cookies and similar technologies to track activity on our Website and store certain information. These help us analyze traffic and improve the user experience.

We may use the following categories of cookies:

  • Necessary / Essential Cookies (session cookies administered by us) – required to provide the Service and enable certain features.

  • Cookies Policy / Notice Acceptance Cookies (persistent cookies administered by us) – record your cookie preferences.

  • Functionality Cookies (persistent cookies administered by us) – remember preferences (e.g., saved inputs) to provide a more personalized experience.

  • Analytics Cookies (administered by us or our partners) – help us understand how the Service is used. You can control cookies via your browser settings. If you disable cookies, some features may not function properly.

RETENTION OF YOUR PERSONAL DATA

We retain Personal Data only as long as necessary for the purposes set out in this Policy and to comply with legal obligations, resolve disputes, and enforce agreements. Usage Data is generally retained for shorter periods unless needed for security or Service improvement.

TRANSFER OF YOUR PERSONAL DATA

Your information may be processed and stored on servers located outside your state or country. By providing information, you consent to such transfers. We take appropriate steps to ensure your data is treated securely and in accordance with this Policy.

DELETE YOUR PERSONAL DATA

You may request deletion of Personal Data we hold about you, subject to certain exceptions (e.g., legal obligations). You may also request correction of inaccurate information. To exercise these rights, see Contact Us below.

DISCLOSURE OF YOUR PERSONAL DATA

We may disclose Personal Data:

  • To Service Providers who perform services for us and access data only to carry out their work under appropriate confidentiality and security obligations

  • For business transactions (e.g., merger, acquisition, or asset sale), where your data may be transferred

  • For legal reasons – to comply with law, respond to valid requests from public authorities, protect our rights, or prevent wrongdoing


SECURITY OF YOUR PERSONAL DATA

We use administrative, technical, and physical safeguards designed to protect Personal Data. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

CHILDRENS' PRIVACY

Our Service is not directed to children under 13, and we do not knowingly collect Personal Data from children under 13. If we learn that we have collected such data without parental consent, we will take steps to delete it.

LINKS TO OTHER WEBSITES

Our Service may contain links to external sites we do not operate. We are not responsible for the content or privacy practices of those sites. We encourage you to review their privacy policies.

CHANGES TO THE PRIVACY POLICY

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this Policy periodically.

CONTACT US

If you have questions about this Privacy Policy or our privacy practices, or if you would like to exercise your rights, contact us:

Email: [email protected]
Phone: 866‑368‑6394
Mail/Visit: 1st Financial Merchant Group, LLC, 21224 Vanowen Street, Los Angeles, CA 91303, United States

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14011 Ventura Blvd, Sherman Oaks, CA 91423

866-368-6394

[email protected]

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